{"title":"77","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e77 snus is built around simplicity. The range focuses on consistent nicotine levels and familiar flavour profiles, without dividing the lineup into complex series or strength systems. Instead, it offers a straightforward selection of nicotine pouches that are easy to understand and use in practice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAcross the range, the products follow a similar structure, which makes it easier to switch between variants without changing the overall experience too much. This positions 77 as a more stable alternative compared to brands that either focus heavily on strength or on flavour variation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHow strong is 77 snus?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMost 77 nicotine pouches are positioned around 16 mg per pouch, placing them between \u003c\/span\u003e\u003ca href=\"https:\/\/snusmart.com\/collections\/normal-strength\"\u003e\u003cspan\u003enormal strength nicotine pouches\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/snusmart.com\/collections\/strong-strength\"\u003e\u003cspan\u003estrong nicotine options\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This creates a level that is clearly noticeable, but not pushed to the extreme end of the scale.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSome variants, such as mini or compact formats, may reach slightly higher levels, but the overall profile remains relatively consistent across the range. Rather than offering a wide spectrum of strengths, 77 focuses on maintaining a stable nicotine experience that works across different use cases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis makes it suitable for users who want a predictable effect, without needing to navigate between multiple strength categories.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eFlavour range without overcomplication\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe flavour range in 77 follows a similar principle. Instead of introducing highly experimental or layered profiles, the focus is on familiar and easily recognisable categories.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou will typically find options built around cola-style blends, fruit-based combinations, and classic mint profiles. For example, variants inspired by \u003c\/span\u003e\u003ca href=\"https:\/\/snusmart.com\/collections\/cola\"\u003e\u003cspan\u003ecola-flavoured pouches\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e sit alongside more traditional fruit profiles such as \u003c\/span\u003e\u003ca href=\"https:\/\/snusmart.com\/collections\/strawberry\"\u003e\u003cspan\u003estrawberry-based nicotine pouches\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, giving a mix of sweeter and fresher options without becoming overly specialised.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBecause of this, the flavour selection tends to feel consistent rather than segmented, which aligns with the overall structure of the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eA straightforward everyday option\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e77 is often chosen by users who want something that works the same way every time. It sits between more system-driven brands and more extreme options, making it a more stable alternative for users who do not want to move between very different nicotine levels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor everyday use, this makes a difference. Instead of adjusting to different nicotine levels or switching between very distinct flavour categories, the experience remains relatively stable from one product to another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat consistency is what defines the brand. Not maximum strength or maximum variation, but a more controlled and repeatable nicotine experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eFormat differences within the range\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWithin the 77 lineup, you will find variations in pouch size and format, including mini and compact versions. These formats mainly influence how the pouch feels in use and how quickly the nicotine is released.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSmaller formats are typically more discreet and can feel lighter under the lip, while standard formats may deliver a slightly fuller sensation. The differences are not extreme, but they allow users to adjust the experience without moving outside the core strength level that defines the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOverall, the format variations support the same idea as the rest of the range: small adjustments within a stable framework, rather than large shifts between completely different product types.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"77-nicotine-pouches-fresh-mint-medium","title":"77 FRESH MINT 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361698271558,"sku":"5905591986052","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_24.png?v=1747925774"},{"product_id":"77-nicotine-pouches-black-currant-medium","title":"77 Black Currant 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default 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Title","offer_id":54361699713350,"sku":"5905591986137","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_15.png?v=1747925300"},{"product_id":"77-nicotine-pouches-strawberry-medium","title":"77 Strawberry 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361700008262,"sku":"5905591986144","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_14.png?v=1747925237"},{"product_id":"77-nicotine-pouches-tropical-mint-medium","title":"77 Tropical Mint 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361700106566,"sku":"5905591986151","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_12.png?v=1747924908"},{"product_id":"77-nicotine-pouches-raspberry-vanilla-medium","title":"77 Raspberry \u0026 Vanilla 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361700761926,"sku":"5905591986199","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_9.png?v=1747924756"},{"product_id":"77-nicotine-pouches-salted-caramel-medium","title":"77 Salted Caramel 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361700827462,"sku":"5906670982842","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_13.png?v=1747925140"},{"product_id":"77-nicotine-pouches-blueberry-ice-medium","title":"77 Blueberry Ice 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361700892998,"sku":"5906670982866","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_7.png?v=1747924622"},{"product_id":"77-nicotine-pouches-cola-ice-medium","title":"77 Cola Ice 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361700991302,"sku":"5906670984464","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_6.png?v=1747924573"},{"product_id":"77-nicotine-pouches-vb-edition-liquorice-citrus-medium","title":"77 VB Edition Liquorice \u0026 Citrus 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361701384518,"sku":"5905591986229","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_5.png?v=1747924506"},{"product_id":"77-nicotine-pouches-vb-edition-arctic-berry-medium","title":"77 VB Edition Arctic Berry 16MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361701646662,"sku":"5905591986250","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_4.png?v=1747924425"},{"product_id":"77-nicotine-pouches-ghost-mini-original-extra-strong","title":"77 GHOST Mini Original 40MG","description":null,"brand":"77 POUCHES","offers":[{"title":"Default Title","offer_id":54361701810502,"sku":"5906670981883","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/MINI_3.png?v=1747924108"},{"product_id":"77-vb-edition-spearmint","title":"77 VB EDITION SPEARMINT 16MG","description":"","brand":"Luna Corporate sp z o.o.","offers":[{"title":"Default Title","offer_id":55263217221958,"sku":"5907053726619","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/FullSizeRender.jpg?v=1762167574"},{"product_id":"77-ghost-mini-cola-vanilla","title":"77 GHOST MINI COLA \u0026 VANILLA 40MG","description":null,"brand":"Luna Corporate sp z o.o.","offers":[{"title":"Default Title","offer_id":55263217254726,"sku":"5907053726626","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_Ghost_cola-vanilla_20mg_front_transparent.png?v=1760533846"},{"product_id":"77-ghost-mini-watermelon-ice","title":"77 GHOST MINI WATERMELON ICE 40MG","description":null,"brand":"Luna Corporate sp z o.o.","offers":[{"title":"Default Title","offer_id":55263217287494,"sku":"5907053726633","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_Ghost_watermelon-ice_20mg_front_transparent.png?v=1760533827"},{"product_id":"77-peach-mint","title":"77 PEACH \u0026 MINT 16MG","description":null,"brand":"Luna Corporate sp z o.o.","offers":[{"title":"Default Title","offer_id":55263217320262,"sku":"5905591987790","price":3.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9559\/9942\/files\/77_peach-mint_10_4mg_front_transparent-no-shadow.png?v=1760533811"},{"product_id":"77-cola-cherry","title":"77 COLA \u0026 CHERRY 16MG","description":null,"brand":"Luna Corporate sp z o.o.","offers":[{"title":"Default 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